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Workshop concept

Balancing Culture, Society and Businesses for a Sustainable Tourism: Stakeholders Engagement


Tourism can be an excellent strategy to foster social cohesion in Europe through making alive and revalorising our cultural heritage, reinforcing the sense of place while fostering economic growth and job development.

However, European the tourism destinations are currently facing several challenges related to overtourism, massification, over-folklorisation of cultural heritage, loss of authenticity. This situation is generating a feeling of rejection towards tourism by the citizens but also by the cultural and urban experts, who are warning on the challenging effects this phenomenon may cause to our territories. 


Through this workshop, NECSTouR aims to make a wake-up call to the cultural heritage and tourism sectors to break patterns and join forces to find real solutions that can contribute to the Social and Cultural Tourism Sustainability in Europe.


The workshop will generate a social dialogue between the cultural and the tourism private and public stakeholders, leading experts, and citizens representatives from local to international level to develop together the Barcelona Declaration of Tourism and Cultural Heritage “Better places to live, Better places to visit”.


The workshop is organized under the framework of the 2018 European Year of Cultural Heritage, and aims to pursue with NECSTouR contribution to the Agenda 2030 by tackling some of the SDGs.



Workshop NECSTouR

Informative summary


19th April 2018

Schedule: 09.00h - 17.30h


Registration is open from 1st March to 13th April



 Museu Marítim de Barcelona

Avda. Drassanes. Barcelona